Another world-leading sponsor ‘signs up’ to join the Logic team!

The transfer window is open at Logic School – with some of the world’s best talent signing up to join their team.   

The School has just signed up PHAR Partnerships to both sponsor and to help deliver one of its newest courses – ‘Business for the Sports Industry’.   PHAR Partnerships are leaders in the field of sports marketing and sponsorship. They have offices in eight countries and an impressive list of sporting clients including QPR, Chelsea, and the Premier League, as well as commercial clients such as Samsung, HSBC and AirAsia.

Normally PHAR Partnerships are the one’s doing the signing up, as they are heavily involved in the business behind the transfer window – working on sponsorship deals to help finance transfers or placing footballers at clubs in countries across the globe.

“This certainly strengthens Logic’s ‘squad’,” says Jay Lockwood, Principal Designate of the new school opening in Browells Lane, Feltham.  “They are leading experts in the ‘Business of Sport’, dealing with sponsorship and player talent, so they are excellently placed to give practical lectures each week to our students.  It will sit really well alongside the core business qualification we offer and will give students an incredibly practical, sports-based focus. And given that the business of sport has, over the last few years, become a £20bn-a-year industry in the UK, supporting some 450,000 jobs – it’s certainly a good future career option.” 

“It’s a privilege to be able to help schools like Logic to pass on a passion for business to the next generation,” says the iconic entrepreneur and owner of Air Asia and QPR football club, Tony Fernandes CBE, who is involved with PHAR.  “It’s vital that companies such as PHAR help to provide opportunities for talent to be awakened and for dreams to be realised. And nobody in the UK is better at the business of sport - so the students who get on to this course are incredibly lucky to be learning from the best.”  

“One of their staff members will be coming in every Friday to help deliver the course,” adds Jay.  “This is yet another unique opportunity for our students to learn from leading experts from not only the local area, but from across the UK and indeed the world.  PHAR Partnerships are adding to an already impressive line-up of sponsors. These include DHL, who are offering their expertise for the School’s Logistics pathway, Tutor Park Enterprises who are supporting the Events and Business specialisms, and Gaia, one of the UK’s leading technology companies, who is supporting the Computing and Digital Design pathways.”

“We already have a really strong line-up of courses for students who are joining us in September,” adds Jay. “Right from the start we wanted to offer courses that not only offer great academic qualifications, but more importantly, that they were all rooted in real, commercial life.  Logic students will get a proper insight into the careers they are interested in pursuing, and this knowledge will really help them to stand out when they leave school.”

“By combining these industry experts, who’ll be teaching and inspiring students every week, with our own team of specialist teachers, it means that what we are offering is not only unique to Feltham, but should also help us to become one of the leading Studio Schools in the country.”